LIV Golf's Record Viewership Overshadowed by PGA Tour's Dominance
Source: news.source.bworldonline
LIV Golf's first US event of 2025 achieved a record viewership of 484,000 viewers, yet it was significantly outpaced by the PGA Tour's Valero Texas Open, which drew 1.746 million viewers on the same day. Despite LIV Golf's growth and a new broadcasting deal with Fox Sports, the PGA Tour continues to hold a substantial lead in viewership, even with less star-studded fields.
Key Points
LIV Golf's first US event of 2025 in Miami attracted a record 484,000 viewers.
The PGA Tour's Valero Texas Open, aired on the same day, had 1.746 million viewers, significantly more than LIV Golf.
LIV Golf's previous high viewership was 432,000 for the 2024 season opener in Mexico.
LIV Golf's new broadcasting deal is with Fox Sports, which helped increase viewership from the previous year.
On Friday, LIV Golf outdrew the PGA Tour event on Golf Channel, but by Sunday, the PGA Tour's viewership was much higher.
The Valero Texas Open had a less elite field compared to LIV Golf's event, which featured well-known players like Bryson DeChambeau and Phil Mickelson.
The viewership comparison was seen as a significant test for LIV Golf against the PGA Tour.
