Rugby Australia Secures Lucrative Five-Year Broadcast Deal with Nine Entertainment
Source: news.source.channelnewsasia
Rugby Australia (RA) has extended its broadcast rights agreement with Nine Entertainment for five years, from 2026 to 2030, in a deal valued at up to A$240 million. The agreement includes performance incentives for the Wallabies and covers both men's and women's international matches, as well as Super Rugby Pacific and state club competitions. This deal marks a significant increase from the previous agreement and reflects RA's successful organizational reset in 2024.
Key Points
Rugby Australia signed a five-year broadcast rights deal with Nine Entertainment worth up to A$240 million.
The deal spans from 2026 to 2030 and includes performance incentives for the Wallabies.
It covers Wallabies and Wallaroos matches, including the men's Nations Championship, and all Super Rugby Pacific games.
The agreement also includes state club competitions like the Shute Shield and Hospital Cup.
RA's CEO Phil Waugh highlighted the deal's significance for the growth and support of Australian rugby at all levels.
The deal represents a significant increase from the previous agreement, reflecting RA's successful organizational reset in 2024.
