Emotional Intelligence and Personal Narratives Surge in Filipino Parenting Influencer Trends
Source: news.source.rappler
A study by The Nerve highlights a shift in the Filipino parenting influencer landscape, emphasizing the demand for content focused on emotional intelligence (EQ) and personal stories. The report, based on 2024 data from Filipino influencers on Facebook and TikTok, shows a move away from traditional parenting styles towards more nurturing, emotionally aware approaches. It also notes the popularity of narrative-driven formats and the emergence of diverse voices beyond just mom influencers.
Key Points
Filipino parenting influencers are increasingly focusing on emotional intelligence and fostering healthy relationships.
Personal stories and narrative-driven content are more engaging than overt promotional content on social media platforms.
Videos are the most engaging format for parenting content on Facebook.
The parenting influencer scene in the Philippines is diversifying, including dad influencers, educators, and family creators.
There is a shift from traditional authoritarian parenting to more gentle and emotionally supportive approaches.
