NBA Eyes Expansion in Europe to Capitalize on Untapped Basketball Potential
Source: news.source.channelnewsasia
The NBA is exploring the launch of NBA Europe in partnership with FIBA, aiming to create a 16-team league to harness the growing popularity of basketball in Europe. Deputy Commissioner Mark Tatum highlighted the sport's second-place ranking behind soccer and the significant European talent in the NBA. Despite the existing Euroleague's concerns, the NBA plans to enhance basketball infrastructure and engage fans in major European cities currently underserved by the sport.
Key Points
The NBA is considering launching NBA Europe to capitalize on the sport's popularity in the continent.
Approximately 15% of NBA players are from Europe, showcasing a deep talent pool.
The proposed league aims to bridge the gap between basketball's popularity and its commercial viability in Europe.
Euroleague organizers view the new league as a potential threat that could fragment the sport.
The NBA plans to invest in basketball infrastructure in major European cities like London, Paris, Berlin, and Rome.
The NBA has held talks with owners of Paris St Germain and Manchester City, and potential investors for a London-based team.
NBA Africa's success with the Basketball Africa League is seen as a model for potential European expansion.
The global appeal of basketball is growing, with a record number of international players in the NBA.
