Jeep Reclaims Juventus Sponsorship at Reduced Rate Amid Financial Strain
Source: news.source.channelnewsasia
Jeep is poised to resume its role as the main shirt sponsor for Juventus, the Italian soccer club, at a reduced annual fee of approximately 25 million euros. This development follows Juventus's struggle to secure a main sponsor after their previous deal with Jeep ended, amidst financial difficulties exacerbated by the club's recent fiscal challenges and an accounting scandal. The new agreement is expected to be finalized before the FIFA Club World Cup in June, and will also feature the 'Visit Detroit' logo on the jerseys, adding a potential revenue stream.
Key Points
Jeep will return as Juventus's main shirt sponsor with an annual payment of about 25 million euros, a significant reduction from the previous 45 million euros.
The sponsorship deal is crucial for Juventus, which has been facing financial difficulties and a lack of a main sponsor since the previous Jeep contract ended.
Juventus's parent company, Exor, recently injected 15 million euros into the club to help with financial strain.
The new deal is expected to be finalized before the FIFA Club World Cup in June, with the 'Visit Detroit' logo also appearing on the jerseys.
UEFA rules will limit the Jeep branding to the front of shirts in European competitions.
