Autoliv Joins Forces with Formula E to Drive Automotive Safety Forward
Autoliv, a global leader in automotive safety, has announced a partnership with the ABB FIA Formula E World Championship to enhance automotive safety awareness. Starting in April 2025, the collaboration will focus on promoting safety equipment usage, inspiring future talent in the automotive safety sector, and advancing safety technologies for electric vehicles. The partnership will also feature branding activations, including the Autoliv logo on safety and medical cars during races.
Key Points
Autoliv becomes the Official Mobility Safety Partner for Formula E starting in April 2025.
The partnership aims to increase the usage and understanding of safety equipment among fans and drivers.
It will inspire current and future talent in the automotive safety sector.
Focus on developing cutting-edge safety technologies for electric vehicles.
Branding activations include the Autoliv logo on safety and medical cars during races.
