SailGP's 'Uncharted' Docuseries Aims to Capture New Audiences with Thrilling Sailing Tales
Source: news.source.channelnewsasia
SailGP, the global sailing championship, has launched its first docuseries titled 'Uncharted' to attract a new generation of fans. The series focuses on Red Bull Italy SailGP CEO Jimmy Spithill, navigating his team through their debut season. The initiative comes as part of SailGP's strategy to expand its brand and increase accessibility to the sport, amid rising attendance and viewership.
Key Points
SailGP introduces 'Uncharted', a docuseries to engage new fans by showcasing the thrilling world of high-performance sailing.
The series centers on Jimmy Spithill, CEO of Red Bull Italy SailGP, and his team's journey in their inaugural season.
SailGP, co-founded by Larry Ellison, is experiencing growth in both attendance and television viewership.
The league aims to expand its brand globally and make sailing more accessible, as stated by Chief Content Officer Melissa Lawton.
The launch of 'Uncharted' coincides with a trend of increasing popularity for sports documentaries, inspired by successes like Formula One's 'Drive to Survive'.
