SailGP Surges Forward with Celebrity Investors and Major Sponsors
Source: news.source.channelnewsasia
SailGP is experiencing significant growth as it returns to New York City for its third race, bolstered by new celebrity owners and fresh sponsorships. Actors Hugh Jackman and Ryan Reynolds have joined as owners of the Australian team, which also secured its first title sponsor, BONDS. The league, co-founded by Larry Ellison and Russell Coutts, continues to attract high-profile investors and brands, expanding to 12 teams and launching new content initiatives to engage fans.
Key Points
SailGP is returning to New York City for its third race, aiming to capitalize on its growing popularity.
Hugh Jackman and Ryan Reynolds have become new owners of the Australian team, bringing celebrity attention to the sport.
The Australian team, now called the BONDS Flying Roos, has signed its first title sponsor with BONDS.
SailGP has expanded to 12 teams, including new teams from Brazil and Italy.
The league has secured significant sponsorships from brands like Rolex, Amazon, Tommy Hilfiger, and T-Mobile.
A new docuseries is part of SailGP's content development strategy to engage younger fans.
The involvement of high-profile figures and brands is seen as a breakthrough for the league, which aims to become the 'F1 of sailing'.
