Michael Johnson's Grand Slam Track Aims to Revitalize Athletics with 'Formula 1' Excitement
Michael Johnson, a four-time Olympic gold medalist, is launching the Grand Slam Track, a new circuit designed to boost the popularity of athletics by focusing on head-to-head competitions among top athletes. Starting in Kingston, Jamaica, the circuit aims to emulate the excitement of Formula 1 and UFC, with events also planned in Miami, Philadelphia, and Los Angeles. The initiative comes as a response to the sport's struggle to maintain interest outside of the Olympics, with Johnson emphasizing the need for a new structure to showcase and commercialize the sport. Grand Slam Track has secured a broadcast deal in the US and will be accessible in 189 countries, challenging the established Diamond League with a significant prize pool of $12.6 million.
Key Points
Michael Johnson introduces Grand Slam Track to revitalize athletics by focusing on head-to-head competitions.
The circuit starts in Kingston, Jamaica, with further events in Miami, Philadelphia, and Los Angeles.
Grand Slam Track aims to emulate the excitement of Formula 1 and UFC, targeting a broader audience.
The initiative addresses the sport's struggle to maintain popularity outside the Olympics.
A significant broadcast deal has been secured in the US, with global access in 189 countries.
The circuit offers a $12.6 million prize pool, challenging the Diamond League's dominance.
